Wednesday, June 10, 2015

Don't fire Evan Solomon, reassign him as CMO of the CBC

Quite interesting that the CBC, as an organization, is struggling with how to monetize its service, while enterprising folks like Amanda Lang and Evan Solomon figured that out a long time ago, albeit  leveraging off their CBC gigs for personal gain.

Maybe Evan should be reassigned to Chief Monetization Officer of the CBC instead of fired? That way he could employ his true talent for leveraging off the CBC brand and generating money for the cash strapped organization, in the same way he did for his own self, by brokering art deals and using his guest list at Power and Politics as a "prospect list".

Amanda, on the other hand, should simply be fired, as she is beyond reprieve or useful purpose.

Unfortunately what neither Amanda Lang or Evan Solomon realize is that whatever power they think they possess, it's very fleeting and actually not even theirs to begin with.
People like Amanda Lang and Evan Solomon got easily seduced into thinking they possess the power they employ, when in fact that power derives from their employer, namely the CBC.  Management of the CBC, on the other hand, seem to think the power resides with their on-air personalities, which is why these scandals are perpetuated in the CBC rather than dealt with.

Management of the CBC has created a culture where these kinds of abuses have been allowed to flourish, and management are the main culprit, which is not to absolve folks like Amanda and Evan, who simply opportunistically exploited a weak system, as greed driven persons are want to do.
David Brooks of the New York Times often makes this very point when he appears on PBS Newshour every Friday saying things like "I doubt whether much of what I have to say would be of much relevance if it weren't for the fact that I write for the New York Times."

Time for the media "personalities" at the CBC along with management of the CBC to awaken to that reality as well.

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